Up (Almost) All Night

This local startup doesn't let the sssdude slow down.This local startup doesn't let the sssdude slow down.

The sweet smell of fried dough and sugar fills the air inside Sssdude-Nutz on 14th Avenue SE in Minneapolis. Handwritten chalkboard notes and a menu with donut names that range from things like “The Sandlot” to “No Flex Zone” cover the walls.

This is not your typical morning grab-some-coffee-and-a-donut shop.

Rather, it’s 10:30 p.m. and the store is nearly empty, except for two small groups of people looking to indulge in a unique pastry before calling it a night.

Entrepreneur Bradley Taylor started Sssdude-Nutz last fall, but the one-of-a-kind bakery opened its new Dinkytown doors in September 2015. The shop is known for its late-night service, with donuts for sale much later than what your mother would consider an appropriate bedtime.

Taylor, who owns 50 percent of the establishment and works a large majority of the daytime shifts and every Friday and Saturday night, explains how the time commitment associated with starting a new business has made it nearly impossible to get enough sleep.

“I couldn’t really talk in the group chats or things like that, and didn’t really see my home dudes,” he says. “It was go, go, go all day, and any free time I did have, even if it was fifteen minutes, I’d try and get a little nap in.”

For Taylor, sleep seemingly disappeared after the business opened, when he opted to work the weekend night shifts. With only four employees, most of the work falls on Taylor, which limits his ability to get a good night’s sleep.

Though Taylor still has a lot of work to do, he has big goals to become the staple bakery of Dinkytown. “I want to make sure that this is sexy where it can literally run itself,” he says.

Hopefully, by that point, Taylor will be able to spend more time in bed.